GUIDING THE CUSTOMER FLOW WITH A HUMAN TOUCH
Oversized hands, depicted on the walls are holding the corresponding product depending on the department, guiding the consumer through the store. The graphic concept emphasises the importance of human interaction in conjunction with the brand’s own focus on freshness.
Using a reduced colour palette of concrete and natural materials the woods complement each other harmoniously coupled together with the green of the plants that meander their way from the ceilings and walls. Elegant “floating” wooden structures compress the high ceilings at targeted points, placing the focus on the special departments and giving the entire large area a personal, warm marketplace character.
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