Talking about inspiring food retail spaces, the delicatessen store EPIC in Paris, designed and built by Schweitzer, is also a great example. What are some elements that make this concept unique?
Franck Hadjez: I’d like to start by saying that when we developed EPIC, inspired by Galeries Gourmandes, we had to rely on a strong trademark choosing to partner with Monoprix, a market leader in France.
In terms of design, I have noticed that it’s easy to get lost in food retail stores which is why visual merchandising is pivotal, an area that we’ve closely focused on at EPIC, together with Interstore (sister company of Schweitzer and retail design agency).
We also wanted to strike a balance between the less expensive private label and the premium products. The right positioning of the fruit & vegetable department was fundamental as traditionally people in Paris tend to buy from markets that offer less expensive but good quality products. So, the combination of attractive pricing for high-quality products makes EPIC quite unique.
The fresh departments are also our strong point along with dedicated sections for vegan food and desserts. Based on market research and customer feedback we’ve also created dedicated areas serving quick lunch, snacks and dinner.