Le Marché de la Mer
Located in the French town of Olonne-sur-Mer, the existing fishmonger's shop of E. Leclerc's owner family was expanded into a shop with an independent brand identity. To offer the residents of this popular tourist town another culinary attraction, the multifaceted "Med' Le Food court" and a modern Bistró were created in a second phase next to the spacious fish market hall. Together, these three areas offer their customers a colourful, diverse product range that focuses on quality and reflects the connection to the local coastal town.
Traditional craftsmanship & gourmet workshop with a Mediterranean atmosphere: the designs combine modern elegance & urban lightness. The interior concept combines marble, wood, metal & tiles, inspired by the traditional Mediterranean markets of Spain and Italy. The overall image is characterised by the contemporary graphic concept: from the sustainably designed packaging to the traditional, authentic workwear.
Extending over 460m2, "Le Marché de la Mer" is France's largest fishmonger, leading the way in terms of freshness & locality. The catch of the day is prepared for sale and consumption directly above the market. The integrated aquariums again highlight the freshness & expertise. The blue colour scheme, the metal shelves & panelling are deliberately reminiscent of fishing nets and the lovely decorative elements immerse the customer in a maritime atmosphere.
Beside the fish market is the "Med' Le Food court" where customers enjoy fresh pizza from the stone oven, pasta dishes à la minute and other delicacies. In addition to the open baking & cooking counter, fresh quality products can also be found at the salad bar and in the self-service displays. Light wood tones contrasting with dark metal elements & industrial style lamps to create a warm, modern atmosphere & at the same time creating a visual harmony with the other zones.
As a link between food court and fish market, the Bistró offers customers & guests a space to linger. The combination of industrial charm & predominant blue across furniture & wall surfaces round off the customer experience across all brands. High windows provide a high level of natural light, adding to the sense of freshness. In addition to speciality coffees, customers enjoy dishes from the food court served in the cosy seating areas.
You can download your copy of our booklet here.