A new convenience format for the modern lifestyle
In collaboration with Schweitzer, the Migros subsidiary migrolino AG, number 1 in the Swiss convenience sector, has launched a trendy new shop format: gooods is all about good taste & healthy living, a fast & convenient solution for busy customers on the move & a delicious shopping experience.
- Assortment: The new brand gooods is a response to changing consumer behaviour offering customers more variety in the range of goods, including healthy snacks, a sustainable coffee concept & an unpackaged product offer.
- Store Design: The minimalist design provides a bright & uplifting atmosphere with a modern look & feel.
- Technology: The gooods Scan & Go app, electronic shelf labelling, and digital screens presenting product news & promotions, for an up-to-date shopping experience.
- Pilot project: In addition to the location at Zurich Tiefenbrunnen railway station, the gooods concept is to be rolled out in other railway stations, petrol forecourts as well as urban city centre locations.