Sobeys Inc. is the second-largest retail group in Canada. For its supermarket chain Safeway, Interstore developed a graphic concept based on their new brand identity, which was then realised by Schweitzer across 9 branches. In addition to these new graphics, strategically important departments were fully updated by Interstore and implemented into each store.
There are several ways that “Quick Wins” projects can be implemented:
1. Visual Re-fresh
Create a new look and feel that makes use of visual elements, fonts & style of communication language. Schweitzer can tailor the implementation of a “Quick Wins” Visual Refresh based on the specific characteristics of each location. With this solution, we introduce some architectural elements to define important departments.
2. Integration of new departments / offers / brands:
New departments or brands can be easily fitted into the existing store layout by using modular plug-in furniture, without the need of complex interventions on existing technical systems.
3. Replacement / renewal of strategically important product worlds:
Key existing zones can be renewed and updated to meet changing customer needs.