To date, you have worked with Schweitzer in 2014 and 2022.
What do you value about this partnership?
In 2014, we opened the Winestore in Bolzano, Italy, in collaboration with Schweitzer. This is a wine shop with a broad and varied range of over 3,700 different wines and spirits and an elegant ambience.
The follow-up project, the Drinkstore in Brixen, Italy, which opened in 2022, followed a different store concept. Here, our customers can find a wide range of beer and soft drinks in returnable packaging, combined with over 1,500 different wines and spirits, in a casual, unusual ambience. After the success of the Winestore, we were convinced that the unusual store concept and the interior design were important key elements. Our customers should feel comfortable in an appealing ambience. This resulted in the second co-operation with Schweitzer.
The international experience of the planners and designers at Schweitzer and Interstore is palpable and is also appropriately and sensitively incorporated into in local projects. We greatly appreciated the honesty, reliability, and perfect realization of the concepts. Last but not least, the smooth communication with a single interlocutor was and is a great advantage, which makes efficient processes possible to begin with.
Have your expectations regarding sales figures been met?
Yes, we are very satisfied. The Drink Store in Brixen has now been in operation for 15 months and we are expecting further growth.
Schweitzer's sister company, the retail design agency Interstore, takes the creative lead in all projects in close consultation with our customers. Did you feel involved in the design process?
We felt very involved in the creative process. One of our favourite moments took place during the development of the store concept for the Drinkstore in Brixen. After we had formulated our rough ideas at the first meeting, the designers from Interstore brought them to life at the second meeting using colours, shapes and look & feel. We immediately felt that our vision was understood and that was a great moment.