Quick wins for a new look

The owners of Marktkauf Burg wanted to update their store & to surprise their customers with a new look. The challenge was to revitalise & modernise the store ambience within a manageable investment & a 5 week time frame.

Maximum impact with minimum investment:

The store transformation was achieved with 3 parallel workstreams: A complete graphic refresh, minor layout optimisations & replacement of the store lighting system.

Concept

A completely new graphic system was designed within the existing colour scheme & location structure, with sub-navigation making it easier for consumers to find their way around the store.

Existing wall colour schemes were supplemented or completely renewed.

Changes to the layout of non-food areas, fruit & vegetables & other fresh produce departments, also designed to accommodate more space for the expansion of organic assortments.

A new lighting concept placing the products in the spotlight, emphasising freshness, increasing attractivity & customer desire.