Making the product king

Shaping successful and inspiring retail spaces requires telling evocative stories and placing the product at the center.
At Schweitzer, we use the principle "product first, then fixture" to develop equipment solutions that become invisible platforms to showcase products in their best light and evoke the right mood and emotions in customers.


In an interview with EuroShop, Verena Zirwes, Client Service Director at Schweitzer, highlights the broad portfolio of retail competencies we and our sister company Interstore bring to the table when it comes to creating experience-oriented retail spaces.