The transformation of counters from served to self-service enhances the entire shopping experience in significant ways. It shifts the role of employees from simply serving at the counter to offering a more consultative approach, allowing them to interact with customers in new and engaging ways. For instance, employees can stand in front of the counter, offering assistance, answering questions and guiding customers, which adds to a more dynamic, marketplace-like atmosphere.

This shift also helps tackle the challenge of labor shortages. Self-contained counters, easily transitioning from service to self-service, reduce staff costs while still offering personal interaction. While self-service improves efficiency, the personal touch from staff remains important for many customers. Therefore, counters must balance personalization with flexibility to address labor costs and customer needs, creating an adaptable and efficient shopping experience.

In today's competitive retail landscape, the key to standing out lies in how effectively a supermarket presents its products, particularly in the fresh departments. 

Our expertise in space planning, coupled with the strategic integration of self-service counters and "talking fixtures," empowers supermarkets to improve customer satisfaction while enhancing operational efficiency. With Schweitzer and Interstore, retailers can reimagine their store concepts from the ground up, ensuring that their fresh departments not only meet but also exceed customer expectations. By focusing on quality, functionality and innovation, we help supermarkets differentiate themselves in a crowded market, ensuring long-term success and customer loyalty.