At Interstore, we enhance product presentation through a comprehensive approach to visual merchandising, incorporating furniture displays, props, cross-merchandising, installations and overall product arrangement. Our design process begins with the product itself, creating custom fixtures and displays specifically tailored to highlight it. This ensures that the focus remains on the product, rather than the furniture.

A key element of our approach is integrating storytelling directly into the fixtures. Through what we call "talking fixtures" at Schweitzer, we embed storytelling within the design, allowing fixtures themselves to convey important product information and engage customers in an immersive way. This strategy helps address labor shortages, particularly in fresh departments, by providing consumers with relevant details without requiring a constant physical presence. The furniture remains discreet, supporting the product while communicating its story, expertise, and value.

Moreover, incorporating specially developed brands into partly staffed departments can boost efficiency. These brands foster trust, connect consumers with their history and elevate the entire product presentation, allowing the display to speak for itself.