The design concept combines contemporary retail elements with strong local influences. Situated directly on the Atlantic coast, Saint-Gilles-Croix-de-Vie is defined by its distinctive maritime identity and architecture featuring white façades and terracotta roof tiles. These characteristics were incorporated into the design concept developed by Interstore and served as the foundation for a modern store environment.

Particular emphasis was placed on creating a strong graphic identity and redesigning the layout of the store’s central area.

The design concept combines contemporary retail elements with strong local influences. Situated directly on the Atlantic coast, Saint-Gilles-Croix-de-Vie is defined by its distinctive maritime identity and architecture featuring white façades and terracotta roof tiles. These characteristics were incorporated into the design concept developed by Interstore and served as the foundation for a modern store environment.

Particular emphasis was placed on creating a strong graphic identity and redesigning the layout of the store’s central area.

A key element of the concept is the creation of 14 own brands dedicated to the fresh food departments. For each of them, a unique logo incorporating French wordplay was designed to capture customers’ attention and enrich their shopping experience. This innovative approach strengthens the differentiation between the various departments and creates a playful, distinctive atmosphere throughout the entire customer journey.

Stay tuned to discover what the next steps!