E.Leclerc, Creutzwald - the design approach
Another major E. Leclerc project is taking shape in north-eastern France.
With the 10,000 sqm hypermarket in Creutzwald, located close to the German border, Interstore and Schweitzer are delivering their third E. Leclerc project scheduled to open in October 2026.
The design ambition was clear: to create the store of tomorrow while remaining firmly connected to the identity of Creutzwald and its surrounding region.
The concept, called “Nature Brut,” draws inspiration from the contrasting character of the local landscape: extensive forests on the one hand and a strong industrial heritage on the other.
This duality is translated into the design through a carefully balanced mix of natural and raw materials, colors, textures and structural elements. Warm surfaces and references to nature meet more robust, industrial-inspired details, creating a contemporary environment.