Freshness, flexibility, regionality, more personality and customer proximity –these are the priorities REWE has set for the future. To reach those goals, Interstore has developed a complete store concept with a new positioning and implemented it together with Schweitzer Project at 4 test sites in Germany. All of these 2‘000 m² test markets present the grocery chain as a regional neighbourhood market place with a strong focus on freshness, convenience and local products, according to the motto «Mein REWE».
With delicious panini, oven-fresh pizza and perfectly roasted Italian coffee the customers are welcomed at the ground floor of the refurbished Migros department store in Lugano (CH). The main goal of the redesign was to put the focus on the fresh products and their processing in-store.
Not only at «De Gustibus», the bistro area at the ground floor, but also in the 1‘800m² large supermarket in the basement the focus on freshness is clearly noticeable. Newly developed cooling counters with an elegant, restrained design and varying wood panellings present the product itself as highlight.
EuroShop 2017 – The Circle
With an extravaganza of entertainment, culinary highlights, new impressions and an outlook to the future of retail, we have celebrated our birthday from 5th-9th March in Dusseldorf: 90 years of Schweitzer Project and 30 years of Interstore Design.
This is why The Circle was also a symbol of 120 years of retail expertise. Designed by Interstore, the concept enabled our customers, partners and friends to embark with us on a journey into the future.
When we think of Spain, delicious food, fresh regional products and excellent wine first come to our mind.
Farmers’ and weekly markets have a long tradition in this country. In line with this tradition, Carrefour Spain made a first attempt to bring the feeling of shopping at the local farmers’ market into a new premium supermarket format.
After a renovation phase of only 1,5 months, on 1st December 2016 the new Carrefour Market «Conde de Peñalver» was officially reopened in Madrid.
In October 2016 Glasmeyer & Co. KG opened a new fresh market in the «Othmarscher Höfe», an emerging residential area in Hamburg, Germany. The new market has commited itself to the supply of mostly young people from the quarter with high-quality local groceries.
The new building in the Jürgen-Töpfer-Straße has become the home of a fresh market with a mall area, extending over 2‘000m². Local companies and manufacturers from the region served as a source of inspiration for the regional, innovative design which was adapted to the style of the new Hamburg architecture.